Branded workwear is used by every size of business from multinational corporations to sole traders. It might seem like an unnecessary expense or just one of those things that would be nice to have at some point in the future, but branded business clothing could be bringing important benefits to your company right now. Here’s what you need to know.
It raises the profile of your business
Your employees will help to raise the profile of your brand everytime they are seen by customers and the general public. This is an organic method of advertising and extends the recognisability of your company name and logo for a relatively small initial investment.
The more familiar people are with your brand, the more likely they are to become repeat customers.
It provides identification for customers
Branded workwear means that your staff can always be easily identified by customers or other team members. This helps customers to feel more comfortable that they are dealing with the right person, whether in their own home or in a public place.
On a crowded shop floor, a customer will find it much easier to know who to approach with a question. It is also beneficial for security reasons, both as a deterrent to shoplifters or intruders, and in an emergency situation.
It boosts pride and professionalism
A consistent mode of dress among all your staff members tells customers that you care about presenting a professional image to the world, and this increases their confidence in the quality and standards of your products and services.
It’s reassuring and shows customers that you are proud of who you are and what you do, and are willing to be accountable for the actions of all your staff members.
It builds team spirit
A common dress code can help your staff to feel part of the team and create a sense of belonging and camaraderie. This can increase their desire to cooperate together and work towards a common goal, and this leads to greater levels of trust, communication and builds more effective working relationships.
By looking the part, it is easier for your staff to play the part and take pride in their work, raising standards and increasing productivity.
It saves your staff time and money
Having specific work clothes considerably lessens the time and effort employees have to put in shopping for a wardrobe to wear at their place of work. Most will appreciate the financial savings as well, as they can avoid buying multiple outfits that they will probably only ever wear for work.
It also frees up management time, because there is no need to draw up dress codes or speak to individuals about inappropriate dress.
It can improve health and safety standards
In some businesses, specific clothing and personal protective equipment is mandatory for health and safety reasons. By having branded workwear and PPE, you will be ensuring that your staff are always dressed appropriately and safely for their job and demonstrating that you uphold official standards.
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